Co-creators Logan & Seth Buehner have vastly different directions in life but share a common thread that ignites their creativity. Through fitness and pop-culture, a new
brand has emerged;Soul Driver.

We all experience different chapters in our lives; some require rebirth, or to be raised from the dead. Our mission is to inspire people to embrace their personal power and
feed the soul. For us, that was creating a network of likeminded individuals who possess a constant drive for growth and fulfillment. What better way to uphold that
lifestyle than through an outlets, like fitness and mixed-martial arts? How ironic that in our efforts to escape our own limitations, typically brought on by society's expectations, we choose yet another
way to break ourselves down so we can rebuild.

Enter 'Jim the Jacked Zombie': Jim came to life as the protagonist of an anti-hero story arc showing a monotonous zombie's journey back to vitality. He is symbolic of the
working-class citizen that works themselves to the bone at a job they hate, clinging to life just to eat and survive, desperately searching for a purpose. Until one day they wake
the fuck up, notice one foot in the grave and question everything they know, and consciously choose to dig themselves out of this trap of conformity and dying dreams to
be reborn as their truest, most authentic self. Now they are free to become whoever they choose to be. Never again will they settle. They are ever-changing, driven by the
future, and their hunger for triumph never ends.

We are Soul Driver. Welcome back to the land of the living!